Published
5 years agoon
LOS ANGELES — “Let’s go surfing now, everybody’s learning how,” the Beach Boys have been telling us in song since 1962.
The Golden State is the heart of the surfboard building industry and the place where the wetsuit was invented, state officials say, and with 1,100 miles (1,770 kilometers) of coastline, it provides a surfer’s paradise that Muratsuchi estimates generates more than $6 billion in annual retail sales.
Michael Scott Moore, author of the acclaimed 2010 surfing history “Sweetness and Blood,” agrees that although Hawaii is the cradle of surfing, California did play a key role in revolutionizing the sport.
“Modern surfing was born in Huntington Beach, Malibu, the South Bay, Manhattan, Redondo,” Moore said, referencing many of the beachfront cities the Beach Boys call out in “Surfin USA.”
“That’s where new technologies in surf design got developed,” continued Moore, an avid surfer himself. “We had a lot of aerospace technicians who were into surfing, and they developed new shapes for surfboards that turned the sport into something of a pop cultural phenomenon.”
Basically, California builders began making boards safer, lighter, easier to stand on and easier to maneuver through the water than the ones the Hawaiians had used for centuries, Moore said. They also added a key feature, the skeg or bottom-of-the-board rudder and, yes, they invented the wetsuit.
Meanwhile, popular “Beach Party” movies of the 1960s that starred teen heartthrobs Annette Funicello and Frankie Avalon made it look to the rest of the country like one big surf party was going on nonstop in California. The Beach Boys, Dick Dale, Jan and Dean and other popular musicians of the time provided the soundtrack.
“It’s part of the California mythology,” University of Southern California pop culture historian Leo Braudy said. “The idea of someone becoming Californianized, and if you become Californianized then surfing is part of the deal.”
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