Local
Brand New Sales Tax Idea for Funding Fresno's Big Needs
Published
4 years agoon

Fresno Mayor Lee Brand rolled out his early idea for a new sales tax in an interview Tuesday with GV Wire.
Though he didn’t name it such, you might call it “Triple-P” — a 0.75% hike on the November 2020 ballot raising about $69 million annually for public safety, parks, and public works.
Mayor in Talks With 3 Councilmembers
Brand said that he is in talks with a three-member city council Parks and Public Safety Subcommittee formed last month, as well as community leaders. The council group consists of Miguel Arias, Nelson Esparza, and Esmeralda Soria.
“We have a ways to go,” said Brand, who isn’t seeking reelection in 2020. “But if we can get it to the ballot and passed by voters, it would be transformational for Fresno. Our current revenue isn’t sufficient to fund our needs or make Fresno the city that people want it to be.”
Reaction from two of the councilmembers on the subcommittee was cautiously positive in the wake of the 2018 Measure P parks sales tax proposal now tied up in the courts. Brand said that if the new tax is passed, the measure’s language would require the tax to supersede Measure P regardless of how the courts rule.
Esparza: Keep Special Interests on the Sidelines
With those added dimensions, Esparza said, a new sales tax would build a larger consensus. But, he added, the best course is to limit negotiations to the council and mayor.
“We’re elected to make these big decisions, these critical decisions on behalf of the city,” Esparza said. “From my perspective, it is the elected officials (who should be) talking and not necessarily being driven by the special interests.”
Soria, who also supported Measure P, said that she is focused on parks and public safety.

This road on Orange Avenue in southeast Fresno without sidewalks was a focal point of a battle over funding Fresno streets earlier this year. (GV Wire File)
Brand’s Rationale for New Public Works Funding
However, Brand said Fresno’s maintenance backlog is so big for streets and sidewalks that the city can’t catch up without new funding.
“As any politician who has walked precincts can tell you, people want their sidewalks fixed and the potholes on their street repaired,” Brand said.
If a measure is put in front of voters by a council vote, state law is clear that it needs two-thirds to pass because the tax is for a specific purpose. Brand said that if the council balks, he would lead a voter signature drive to get it on the ballot.
Related Story: Black Community Blisters Brandau for 'Reparations' Remark
Flexibility Sought for Dividing Public Safety Allotment
An interesting feature of Brand’s out-of-the-gate idea is that $23 million going each year to public safety wouldn’t necessarily be split equally between the police and fire departments. He said that flexibility is needed so that City Hall can budget based on police and fire needs at the time.
The mayor also said that he opposes a sales tax hike that goes to the General Fund for unspecified uses. Though the bar for voter approval is reduced to 50%-plus-one in such a scenario, Brand said that voters want to know exactly how their tax dollars will be used.

“The cake on this measure is certainly not baked yet. Based on the politics we’ve seen here the last several years, public safety being included is a must. Parks being included is a must. Public works is certainly worthy of discussion.” — Fresno City Councilman Nelson Esparza
“November 2020 is our window,” Brand said. “But whatever we come up with, we have to do polling to see if it will be successful.”
If Approved, Sales Tax Would Be 8.725%
If a 0.75% increase is approved, the combined city’s sales tax would be 8.725%. Today’s rate is 7.975% — of which 7.25% goes to the state and the remainder to Fresno County for transportation (.50%), libraries (.125%), and the Fresno Chaffee Zoo (.10%).
The sales taxes in neighboring cities are Clovis, 7.975%; Fowler, 8.975%; Madera, 8.250%; Sanger, 8.725%; and Selma, 8.475%.
California allows local governments to collect additional sales taxes of up to 3.50% with approval by voters. Santa Fe Springs, which is in Los Angeles County, has the state’s highest sales tax at 10.5%.
Related Story: Fresno Judge Rules Measure P Parks Sales Tax Hike Failed
Measure P’s Fate Remains Unknown
Last year’s Measure P would have lasted 30 years and raised $37 annually million for parks and related programs. It faced opposition from Brand, Police Chief Jerry Dyer, and many in the business community. Many community groups, including the Central Valley Community Foundation and Fresno Building Healthy Communities, supported the plan, which garnered 52% support.
In 2017, the state Supreme Court ruled that some elements needed to pass a specific tax don’t apply if it is placed on the ballot via voter signatures. That was how Measure P got on the ballot.
What remains to be decided is the standard for approval: two-thirds or a majority. A judge in San Francisco ruled that a majority is sufficient. Recently, Fresno County Superior Court Judge Kimberly Gaab said that such measures still required two-thirds support.
The state Supreme Court is expected to make the ultimate decision.
Bill McEwen is news director and columnist for GV Wire. He joined GV Wire in August 2017 after 37 years at The Fresno Bee. With The Bee, he served as Opinion Editor, City Hall reporter, Metro columnist, sports columnist and sports editor through the years. His work has been frequently honored by the California Newspapers Publishers Association, including authoring first-place editorials in 2015 and 2016. Bill and his wife, Karen, are proud parents of two adult sons, and they have two grandsons. You can contact Bill at 559-492-4031 or at Send an Email

You may like
-
Fresno Supervisors Send $720 Million Tax Hike Question to November Ballot
-
Fresno Parks ‘Still Look Like Crap’ Despite Measure P: Soria
-
Fat Fresno Budget Could Make Most Everyone’s Park Dreams Come True
-
Fresno Commission Explores Hiring Consultant to Hire Consultant
-
Measure P Tax Increases Start July 1. Are Retailers Concerned?
-
79% of Tulare County Newsom Recall Signatures Are Valid