The Super Bowl is about football, food, bets, bragging rights, and commercials.
These days, many companies release their ads before the game to get the most publicity for their spots, which can cost up to $7 million for a 30-second spot.
Here are 10 particularly good commercials you needn’t wait until Sunday to see.
1. Doritos: Jack Harlow’s New Angle
2. Samuel Adams Beer: Your Cousin’s Brighter Boston
3. Busch Light: That’s a Wolf, Sarah McLachlan
4. General Motors/Netflix: Why not an EV?
5. Sketchers Featuring Snoop Dog, Tony Romo, and Martha Stewart
6. The Mr. Peanut Roast
7. Workday: Sorry, You’re not a Rock Star Featuring Ozzy Osbourne, Joan Jett
8. Popeyes: From Memes to Dreams Featuring Dieunerst Collin
9. Rakuten: Don’t Shop ‘Clueless’ Featuring Alicia Silverstone and Elisa Donovan
10. Pepsi: Great Acting or Great Taste? Featuring Steve Martin
The following are descriptions of other Super Bowl 57 commercials provided by the Associated Press. Click on the headline links to view.
Anna Faris stars as Eve, who eats an avocado in the garden of Eden. Flash forward to the present day, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
In a regional ad, a diverse group of people share a six-pack of Budweiser — a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he’s not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme — the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
Singer Nick Jonas returns for the second year in an ad that highlights Dexcom’s glucose monitoring system.
Celebrity chef Matty Matheson, Wu-Tang Clan’s Raekwon The Chef, and Nickelodeon’s stop-motion-animated Tiny Chef help a DoorDash shopper find the best products.
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride — who wants to go by “Downy McBride.”
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart’s house.
Google promotes its Pixel photo editing tools “Magic Eraser” and “Photo Unblur” with a 90-second spot featuring Amy Schumer, Doja Cat, and NBA star Giannis Antetekoumpo.
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann’s mayo — to drive home the point that Hellmann’s would go well with a “ham and brie” sandwich.
Kia’s ad for its 2023 Telluride X-Pro SUV shows a dad making an epic trek to recover a child’s left behind “binky.”
Michelob Ultra’s two ads are set at Bushwood Country Club, the fictional country club in “Caddyshack,” and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
Sylvester Stallone and his daughters Sophia, Scarlet, and Sistine set up camp on Paramount Mountain.
In an unusual move, Peacock’s ad for its “Poker Face” show starring Natasha Lyonne makes a nod to other commercials in the broadcast including ads for M&Ms and Google Pixel.
Jeff Ross, Natasha Leggero, and other comedians hold a “roast” for the Planters spokescharacter Mr. Peanut.
The Frito-Lay brand recreates “Breaking Bad” with Bryan Cranston and Aaron Paul — but this time the duo is cooking up the PopCorners snack in their RV instead of anything illicit.
Anyone can get their hand stuck in a Pringles can, according to Pringles’ latest Super Bowl ad effort, including singer Meghan Trainor.
Adam Driver contemplates the fact that “Squarespace is a website that makes websites” and splits into multiple versions of himself.
To promote its 5G home internet, John Travolta sings a version of “Summer Nights” with “Scrubs” stars Donald Faison and Zach Braff touting its benefits.
A man dances in front of a fountain to showcase the free time people will have if they let TurboTax professionals do their taxes for them.
Uber’s ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan (“This is How We Do It”), Kelis (“Milkshake”), Donna Lewis (“I Love You Always Forever”), Haddaway (“What is Love”) and Ylvis (“What Does the Fox Say”).
The auto accessories maker showcases the fact that its factories and workers are American.