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Cavinder Twins at Center of First NCAA Ruling on Endorsement Deals



Haley and Hanna Cavinder celebrate signing an NIL deal at Times Square in New York City. (Icon Source/Aaron Blatt)
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Former Fresno State basketball stars Haley and Hanna Cavinder are at the center of the NCAA’s first ruling in a name, image, and likeness infractions case.

The Cavinders now play for the University of Miami. The NCAA placed Miami on probation for one year on Friday after the school and the NCAA said women’s basketball coaches inadvertently helped arrange impermissible contact between a booster and the Cavinders.

The Cavinders, who are from Gilbert, Arizona, became stars of the NIL phenomenon as soon as it became an option for college athletes on July 1, 2021. Boost Mobile signed them immediately, touting that move with a giant advertisement in New York’s Times Square. Many other deals soon followed.

Haley Cavinder leads the 17-11 Hurricanes in scoring at 12.9 points a game and is second on the team in assists (68 in 28 games).

Hanna Cavinder is a reserve. She is averaging a career-low 3.7 points a game and shooting just 26% from 3-point range.

Booster Hosts Dinner for Cavinders Ahead of Transfer

The NCAA probed the actions of booster John Ruiz, who has signed several Miami athletes to NIL deals. Among them: The Cavinders who transferred to Miami from Fresno State after meeting with Ruiz — though the Cavinders told the NCAA the meeting had nothing to do with their decision to play for the Hurricanes.

The NCAA and Miami worked through a “negotiated resolution” to end the saga, but the NCAA wanted the Hurricanes to agree to more sanctions than what were ultimately handed down — saying it was “troubled” by “the absence of a disassociation of the involved booster.”

The NCAA said the violation stemmed from Miami coach Katie Meier having helped facilitate a meeting between the Cavinders and Ruiz, unaware that he was a booster.

“Boosters are involved with prospects and student-athletes in ways the NCAA membership has never seen or encountered,” the NCAA said. “In that way, addressing impermissible booster conduct is critical, and the disassociation penalty presents an effective penalty available to the (committee on infractions).”

Coach Suspended for 3 Games

Meier will not have to miss any more games; she served a three-game suspension to start the season in anticipation of the NCAA’s ruling.

The NCAA never named Ruiz in its ruling Friday, but referenced an April 13 tweet posted by a booster that included a photo of him and two recruits. On that date, Ruiz posted a photo of himself with the Cavinder twins after a dinner at his home.

“These girls decided where to go, no one else did it for them,” Ruiz tweeted Friday.


Cavinders Sign With Miami After the Dinner

The Cavinders, who have an enormous social media following and several NIL deals, signed their letter of intent about a week after the dinner. They are not subject to any sanctions. Both are in their first season with the Hurricanes after transferring from Fresno State.

“Although the parties asserted that a disassociation penalty would be inappropriate based on an impermissible meal and an impermissible contact, today’s new NIL-related environment represents a new day,” the NCAA said.

Meier said Friday in a statement distributed by the university that she has led programs “with integrity” and has been “a collaborative partner with the NCAA.”

“Collegiate athletics is in transformation, and any inadvertent mistake I made was prior to a full understanding of implemented guardrails and the clarification issued by the NCAA in May,” Meier said.

NCAA Began Investigation in May

The NCAA said it started an investigation in May and interviewed Ruiz in June. But the NCAA cannot order Miami to disassociate itself from Ruiz based on a meeting that occurred before rules were changed last year.

“The (committee on infractions) will strongly consider disassociation penalties in future cases involving NIL-adjacent conduct,” the NCAA said.

Miami agreed to various other minor sanctions, such as a small fine — $5,000, plus 1% of the women’s basketball budget, which the school does not release as a private institution — and a slight reduction in what’s allowed in recruiting.

(GV Wire contributed to this article.)